Effective Date:01/08/2026
Last Updated:01/08/2026
1. Introduction
At Your Choice Mart ("Company", "we", "our", or "us"), operated by Your Choice Import and Export, we value and respect your privacy. This Privacy Policy explains how we collect, use, store, protect, and process your personal information when you access or use our website, mobile applications, and related services (collectively referred to as the "Platform").
This Privacy Policy applies to all users of the Platform, including Customers (Consumers), Retailers (Business Buyers), visitors, and other individuals interacting with our services.
Our objective is to provide a secure, transparent, and reliable shopping experience while ensuring that your personal information is handled responsibly and in accordance with applicable laws. By registering an account, placing an order, browsing the Platform, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, storage, and use of your information as described herein.
We encourage all users to review this Privacy Policy carefully and periodically, as it may be updated from time to time to reflect changes in our services, technology, legal obligations, or business practices.
2. Scope of this Privacy Policy
This Privacy Policy governs the collection and processing of personal information through all services operated by Your Choice Mart, including but not limited to:
Website
Android Mobile Application
iOS Mobile Application
Customer Portal
Retailer Portal
Administrative Systems
Customer Support Services
Promotional Campaigns
Delivery Services
Communication Channels
This Policy applies to information collected directly from users, automatically through the Platform, or through authorized third-party service providers engaged to support our operations.
The Policy applies equally to both Customers purchasing products for personal use and Retailers purchasing products for business or resale purposes. Certain sections may specifically apply only to Retailers where additional business information is required.
This Privacy Policy does not apply to third-party websites, applications, or services that are linked from our Platform. Users should review the privacy policies of those third-party providers separately.
3. Information We Collect
To provide our services efficiently, securely, and in compliance with applicable laws, we collect different categories of information depending on the services you use.
The information we collect may include:
Full Name
Mobile Number
Email Address
Delivery Address
Billing Address
Date of Birth (where applicable)
Profile Photograph (optional)
Business Information (for Retailers)
GST Details (if applicable)
Shop Name
Business Registration Details
Device Information
IP Address
Browser Information
Operating System
App Version
Location Information
Order History
Transaction History
Wallet Transactions
Customer Support Communications
Product Reviews
Ratings
Uploaded Images
Delivery Preferences
We collect only the information necessary to provide our services, improve customer experience, comply with legal obligations, prevent fraud, and enhance platform security.
4. Customer Information
When Customers register or place an order, we may collect personal information necessary to provide our services effectively.
This information may include your full name, mobile number, email address, delivery addresses, billing information, preferred language, order history, saved addresses, wishlist items, wallet activity, customer support requests, and communication preferences.
Your information enables us to verify your identity, process orders, arrange deliveries, communicate order updates, respond to customer enquiries, provide promotional offers (where consent has been provided), and improve the quality of our services.
Customers are responsible for ensuring that the information provided remains accurate and up to date. Incorrect information may affect delivery, communication, refunds, or other Platform services.
The Company does not knowingly collect personal information from individuals who are not legally permitted to use the Platform without appropriate consent.
5. Retailer Information
Retailers using the Platform may be required to provide additional business-related information to enable wholesale purchasing, business pricing, retailer-specific promotions, and regulatory compliance.
Such information may include:
Business Name
Shop Name
Business Address
GST Registration Number (where applicable)
Trade Licence (where applicable)
Business Contact Information
Owner Information
Authorized Representative Details
Tax Information
Purchase History
Business Payment Information
Retailer information is used solely for account verification, order fulfilment, business pricing eligibility, invoice generation, tax compliance, customer support, fraud prevention, and improving our retailer services.
6. Automatically Collected Information
To improve the security, stability, and overall performance of the Platform, Your Choice Mart automatically collects certain technical and usage-related information whenever you access or use our website or mobile applications. This information helps us understand how users interact with the Platform, identify technical issues, prevent fraudulent activities, and enhance the overall user experience.
The information automatically collected may include, but is not limited to:
Device model
Operating system and version
Browser type and version
Mobile application version
Device identifiers
IP address
Date and time of access
Session duration
Clickstream and navigation behaviour
Error logs and crash reports
Language preferences
Approximate location derived from IP address
This information is generally collected automatically through system logs, cookies, analytics tools, and application technologies. Wherever possible, such information is processed in an aggregated or anonymized form to help us improve platform reliability, monitor performance, identify security threats, optimize system resources, and provide a better user experience.
We do not use this technical information to personally identify users unless necessary for fraud prevention, legal compliance, troubleshooting, or security investigations.
7. Location Information
Location information plays an important role in delivering our services efficiently and accurately. Depending on the permissions granted by you and the features you use, the Platform may collect precise or approximate location information.
Location information may be used for purposes including:
Displaying products available in your delivery area.
Determining delivery eligibility.
Providing accurate delivery estimates.
Navigating Delivery Partners to delivery addresses.
Store selection and nearby service availability.
Delivery tracking.
Improving logistics operations.
Fraud prevention and security verification.
Customers may choose to enable or disable location permissions through their device settings. However, disabling location access may affect certain Platform features, including delivery address detection, live tracking, nearby store discovery, and accurate delivery estimates.
Location information is accessed only when necessary for providing Platform services and is not used for continuous background tracking unless specifically required for a feature that you have enabled and permitted.
We make reasonable efforts to ensure that location information is handled securely and is accessed only by authorized systems and personnel involved in providing delivery and related services.
8. How We Use Your Information
The information collected by Your Choice Mart is used to provide, operate, maintain, improve, and secure our Platform and related services. We process personal information only for legitimate business purposes and in accordance with applicable laws.
Your information may be used to:
Create and manage user accounts.
Verify customer and retailer identities.
Process and fulfil orders.
Arrange deliveries and pickups.
Provide retailer-specific pricing and services.
Process wallet refunds and replacements.
Generate invoices and transaction records.
Provide customer support.
Respond to enquiries and complaints.
Send order confirmations and delivery updates.
Send OTPs for account verification and password recovery.
Improve product recommendations.
Conduct analytics and performance monitoring.
Prevent fraud, abuse, and unauthorized activities.
Comply with legal and regulatory obligations.
Maintain platform security.
Conduct internal audits and reporting.
Improve application performance and user experience.
Where required by applicable law, we will obtain your consent before sending promotional communications or marketing messages. You may opt out of such communications at any time through available settings or by contacting Customer Support.
9. OTP Verification & Authentication
To protect user accounts and maintain platform security, Your Choice Mart uses One-Time Password (OTP) verification and other authentication methods during various account-related activities.
OTP verification may be used for:
New account registration.
Mobile number verification.
Email verification.
Login authentication (where applicable).
Password reset requests.
Account recovery.
Verification of sensitive account changes.
Security confirmation for selected transactions.
OTPs are generated securely and remain valid only for a limited period as displayed during the verification process. Expired OTPs cannot be reused, and users may request a new OTP where permitted.
Users are responsible for maintaining the confidentiality of OTPs and must not disclose them to any other individual. The Company will never request your OTP, password, or verification code through unsolicited phone calls, emails, or messages.
The Company reserves the right to limit OTP requests, temporarily block verification attempts, or implement additional verification procedures where unusual activity, repeated failures, or suspected fraud is detected.
10. Cookies & Similar Technologies
Your Choice Mart uses cookies, local storage, session technologies, and similar digital tools to improve the functionality, performance, and security of the Platform.
Cookies help us:
Keep users signed in securely.
Remember user preferences.
Store language and regional settings.
Improve website performance.
Personalise user experience.
Measure platform usage.
Maintain shopping cart information.
Support analytics and reporting.
Detect fraudulent activity.
Improve application functionality.
Some cookies are essential for the Platform to function correctly, while others help us understand user behaviour and improve our services.
Users may manage or disable cookies through their browser or device settings. However, disabling certain cookies may affect Platform functionality, including login sessions, shopping cart performance, saved preferences, and other personalized features.
11. Third-Party Services & SDKs
To provide a secure, reliable, and feature-rich shopping experience, Your Choice Mart may integrate with trusted third-party services, software development kits (SDKs), cloud platforms, and technology providers.
These third-party providers may process limited information strictly for the purpose of delivering the requested service. We select service providers that implement appropriate security standards and privacy practices. However, each provider operates under its own privacy policy, and users are encouraged to review those policies before using related services.
The Company does not authorize third-party providers to use your personal information for their own marketing purposes unless you have provided separate consent. We regularly review our integrations to ensure they remain necessary, secure, and aligned with our privacy commitments.
12. Data Sharing & Disclosure
Your privacy is important to us, and we do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.
We may share your information only when it is necessary to operate the Platform or when legally required. Information may be disclosed to:
Delivery Partners for order fulfilment.
SMS and Email Service Providers for transactional communications.
Cloud Hosting and Infrastructure Providers.
Technology Service Providers supporting platform operations.
Government Authorities where disclosure is required by law.
Legal Advisors, Auditors, or Regulatory Authorities where necessary.
Business Partners involved in providing services requested by you.
Information shared with third parties is limited to what is reasonably necessary for them to perform their services.
In the event of a business merger, acquisition, restructuring, sale of assets, or similar corporate transaction, user information may be transferred as part of the business assets, subject to applicable legal requirements and appropriate confidentiality obligations.
Except as described in this Privacy Policy or where required by law, your personal information will not be disclosed without your consent.
13. Data Security
Protecting your personal information is one of our highest priorities. Your Choice Mart implements reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, misuse, accidental loss, or destruction.
Our security measures may include:
Secure server infrastructure.
Encrypted communications using HTTPS/SSL.
Password encryption and secure authentication.
OTP-based account verification.
Role-based access controls.
Firewall protection.
Regular software updates and security patches.
Activity monitoring and audit logs.
Backup and disaster recovery procedures.
Internal security policies and employee confidentiality obligations.
Access to personal information is restricted to authorized employees, contractors, and service providers who require such access to perform their duties.
While we continuously work to maintain high security standards, no internet-based service or electronic storage system can be guaranteed to be completely secure. Users are also responsible for protecting their account credentials, devices, and passwords.
If we become aware of any security incident affecting personal information, we will take appropriate steps to investigate, contain, and respond in accordance with applicable legal requirements.
14. Data Retention
Your Choice Mart retains personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with applicable legal obligations, resolve disputes, enforce agreements, and maintain legitimate business records.
The retention period may vary depending on the type of information collected and the purpose for which it was obtained. For example:
Account information may be retained while your account remains active.
Order and transaction records may be retained for accounting, taxation, audit, and legal compliance purposes.
Customer support records may be retained to improve service quality and resolve future enquiries.
Technical logs may be retained for security monitoring and troubleshooting.
Wallet and payment records may be retained as required by applicable financial regulations.
When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it using reasonable industry practices, unless a longer retention period is required by law or necessary to protect our legitimate business interests.
15. Account Deletion & Data Removal
Customers and Retailers may request deletion of their account through the Platform or by contacting Customer Support using the designated communication channels.
For security and verification purposes, we may require users to confirm their identity before processing an account deletion request. Once verification is completed, the request will be reviewed by our administrative team.
Deletion requests may take a reasonable period to process depending on operational requirements, pending orders, wallet balances, unresolved disputes, legal obligations, or ongoing investigations.
Upon successful completion of the deletion process:
Access to the account will be permanently disabled.
Profile information will be removed or anonymized where appropriate.
Certain transaction records, invoices, tax information, audit logs, or legal records may continue to be retained where required by applicable laws or legitimate business purposes.
Deleted accounts generally cannot be restored.
Users are encouraged to download or retain any information they may require before submitting an account deletion request.
16. Marketing Communications
Your Choice Mart may communicate with Customers and Retailers regarding new products, promotional campaigns, discounts, cashback offers, referral programs, seasonal sales, service updates, newsletters, surveys, and other marketing initiatives that may be relevant to your interests.
Marketing communications may be delivered through various channels, including:
Push Notifications
SMS
WhatsApp (where applicable)
In-App Notifications
Phone Calls (for service-related purposes)
Website Notifications
We strive to ensure that all marketing communications are relevant, accurate, and provide value to our users. Wherever required under applicable laws, promotional communications will only be sent after obtaining your consent.
Users may choose to unsubscribe or opt out of promotional emails, SMS messages, push notifications, or other marketing communications at any time through the Platform settings or by following the unsubscribe instructions included in the communication. However, opting out of promotional messages will not affect essential service-related communications such as OTPs, order confirmations, payment receipts, delivery updates, account security alerts, or important policy notifications.
The Company reserves the right to send mandatory operational and legal communications necessary for providing the Platform's services.
17. Children's Privacy
Your Choice Mart is intended for use by individuals who are legally capable of entering into a binding agreement under applicable laws. The Platform is not designed for or directed toward children without the consent and supervision of a parent or legal guardian.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law. If we become aware that personal information has been collected from a child without the necessary legal authorization, we will take reasonable steps to remove such information from our records as soon as practicable.
Parents or legal guardians who believe that their child has provided personal information through the Platform may contact our Customer Support team to request verification, correction, or deletion of the information, subject to applicable legal requirements.
Parents and guardians are encouraged to supervise children's internet usage and educate them about sharing personal information online. The Company is committed to protecting the privacy and safety of all users and will cooperate with applicable legal authorities where necessary to safeguard children's rights.
18. User Rights
Your Choice Mart respects the privacy rights of its users and aims to provide reasonable control over the personal information collected through the Platform.
Subject to applicable laws and verification of identity, Customers and Retailers may have the right to:
Access the personal information maintained by the Company.
Request correction or updating of inaccurate information.
Request deletion of eligible personal information.
Update contact details and account information.
Withdraw consent for certain optional data processing activities.
Opt out of promotional communications.
Raise concerns regarding the processing of personal information.
Request clarification regarding this Privacy Policy.
Certain requests may be subject to legal, regulatory, contractual, taxation, fraud prevention, or operational limitations. In such cases, the Company may retain information where required by applicable law or necessary to protect legitimate business interests.
Users may exercise these rights by contacting the Company's Customer Support or designated Privacy Officer using the contact information provided at the end of this Privacy Policy.
19. International Data Transfers
Your Choice Mart primarily stores and processes user information within India. However, certain trusted third-party service providers engaged by the Company may process or store information on secure servers located in other jurisdictions as part of providing cloud hosting, analytics, messaging, notification, security, backup, or technical support services.
Where international data processing occurs, the Company will take reasonable steps to ensure that such processing is carried out in accordance with applicable legal requirements and appropriate security standards.
We work only with reputable service providers that maintain appropriate technical and organizational measures to protect personal information against unauthorized access, misuse, disclosure, alteration, or loss.
By using the Platform, you acknowledge that certain information may be processed by trusted service providers located outside your country solely for the purpose of providing the requested services. Such processing will always be subject to appropriate contractual obligations and applicable privacy protections.
20. Changes to this Privacy Policy
The Company may revise, update, or modify this Privacy Policy from time to time to reflect changes in business operations, legal requirements, technological developments, security practices, or the services offered through the Platform.
When material changes are made, we will update the "Last Updated" date displayed at the beginning of this Privacy Policy. Where required by applicable law, we may also notify users through the Platform, email, SMS, push notifications, or other appropriate communication channels.
Users are encouraged to review this Privacy Policy periodically to remain informed about how their personal information is collected, used, and protected.
Your continued use of the Platform after any revised Privacy Policy becomes effective constitutes your acknowledgement and acceptance of the updated Privacy Policy.
If you do not agree with any revised version of this Privacy Policy, you should discontinue use of the Platform and request account closure where appropriate.
21. Governing Law
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of India.
The Company endeavors to comply with all applicable privacy and data protection laws, including, where applicable:
Information Technology Act, 2000.
Digital Personal Data Protection Act, 2023 (DPDP Act), as applicable.
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules.
Other applicable laws, rules, regulations, and governmental guidelines relating to data protection and electronic commerce.
Any dispute, claim, or legal proceeding arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Ramanathapuram, Tamil Nadu, India, unless otherwise required by applicable law.
The Company encourages users to first contact Customer Support for resolution of privacy-related concerns before initiating formal legal proceedings.
22. Contact Us
If you have any questions, concerns, requests, or complaints regarding this Privacy Policy, your personal information, or the manner in which Your Choice Mart processes your data, you may contact us using the details below.
Your Choice Import and Export
Customer Support
Email: support@yourchoicemart.com
Phone: +91-8072022425
Privacy Officer
Email: privacy@yourchoicemart.com
Business Address
Your Choice Import and Export
Thondi, Ramanathapuram, Tamil Nadu, India
The Company will make reasonable efforts to acknowledge and respond to privacy-related enquiries within a reasonable timeframe. Certain requests may require identity verification before they can be processed to protect the privacy and security of our users.
We are committed to handling all privacy concerns fairly, transparently, and in accordance with applicable legal requirements while continuously improving our privacy practices to provide a secure and trusted shopping experience for both Customers and Retailers.